Birla Gold & Precious Metal Limited (BGPML) is a unique company born out of the great Indian wisdom of investing in Gold for a secure future. BGPML is in the primary business of Jewellery Retail and E-Commerce. It is a 100% subsidiary of KSS Limited (formerly known K Sera Sera Limited), a listed entity in Bombay Stock Exchange (BSE) and National Stock Exchange (NSE).
BGPML prides itself for creating brand Cherish Gold a Virtual Jewellery mall with over thousands of brilliantly crafted and intricately created, eye dazzling designs, manufactured by Best Jewellery Houses of India. All Gold & Diamond products sold on Cherishgold.com are of the highest quality and Hallmark Certified. Cherish Gold has an Easy Return & Exchange Customer Friendly Policy. Cherish Gold can be accessed through multiple platforms like: Apps, Portal, Regional Managers, Ambassadors, Contact Centers or its beautiful and welcoming Physical Stores. All Products Purchased on Cherishgold.com have Doorstep Delivery.
Group Companies
KSS Limited (formerly known as K Sera Sera Limited)
KSS Limited (Earlier Known as K Sera Sera Limited), being the holding Company, is a Company, incorporated under Companies Act, 1956 and is listed on Bombay Stock Exchange (BSE) and National Stock Exchange (NSE).
KSS a Visionary and Hugely successful, 360 Degree Vertical Media and Entertainment Group is a major player in Indian Cinema, KSS has produced some box-office blockbusters like Sarkar, Sarkar Raj, Golmal, Partner, Ab Tak Chappan and many more and has distributed over 100 films.
KSS is headed by a team of professionals and technocrats, whose collective experience forms the heart of this Organisation. KSS Ltd is engaged in the business of content distribution and exhibition of feature films and other activities mainly through its following subsidiaries viz., K Sera Sera Digital Cinema Ltd- handling the Digital Cinema Roll Out; K Sera Sera Miniplex Ltd- specializing in the Exhibition Business building Cinema Halls across India; Birla Gold and Precious Metals Limited- a service provider and retailer for metals, stones and Jewellery and Birla Jewels Limited - engaged in distribution and retail of branded Jewellery, Jewellery products and life style products under the brand name “BJewelz”.
- K Sers Sera Digital Cinema Ltd.
KSS Digital is among the country’s largest distributors of Indian cinema via its proprietary SkyCinex technology. SkyCinex outputs high-quality 1920×1080 resolution (Equivalent to Full HD) video and uncompressed audio, with an emphasis on picture quality that greatly lowers the stress on the eyes. These features truly enhance the overall cinema viewing experience. KSS Digital is projecting movies to over 600 Cinema Theatres across India.
- K Sera Sera Miniplex Ltd.
Miniplex is the state of the art theatre, conceptualized and designed with dual objective of entertainment and education. Miniplex serves as the perfect alternative to multiplex by overcoming issues like high ticket price and low occupancy. Miniplex concept provides quality entertainment to the masses at a very reasonable cost and use of V-SAT technology to beam movies and educational content. It also curtails piracy. In addition, it also offers the benefits like state of art infrastructure and amenities including digital services like projector, screens, lights etc.; Hi-fi acoustic which includes speakers, amplifiers, equalizers, cabling etc. for a realistic sound experience.
Birla Jewels Limited
A premium Jewellery retail outlet company, under the brand name “BJewelz”, is opening over 500 outlets across India, and has the vision to revolutionize the Jewellery Retail Industry and emerge amongst the premier Jewellery retail chains in the Country. It has always been believed that a lady looks most beautiful in her "Solah Sringar", She is the epitome of beauty when she is covered in gold. To drive this Mantra of beauty, we at Birla Jewels, offer fine Jewellery made affordable to the masses to suit all occasions. BJewelz is poised to bring a revolution in retail Jewellery industry by creating the right partnerships on virtues of trust, transparency & ethical business practices.